Goldfish is a global email and SMS marketing company that partners with brands around the world to create high-performing lifecycle and campaign messaging. As a freelance designer, I joined Goldfish to support one of their largest clients, Viajecito, an international brand selling bags across multiple markets.

My role focused on designing marketing emails for Viajecito during a period of rapid growth, ensuring the brand could maintain quality, consistency, and speed while scaling.

The goal was to lighten the load for Goldfish’s design team by taking ownership of email design for Viajecito, allowing the team to focus on strategy while ensuring campaigns stayed consistent and on schedule.

Goldfish’s internal team was overwhelmed due to the volume and pace of work required for Viajecito. As one of their biggest brands, Viajecito required frequent email campaigns to support international sales, promotions, and product launches.

The main challenge was capacity, the team needed a designer who could step in quickly, understand the brand, and deliver polished email designs without slowing down production.

I stepped in as a dedicated email designer for the Viajecito account, quickly aligning with the brand’s visual identity and campaign goals. By taking ownership of email design for this specific client, I helped reduce the workload on Goldfish’s internal team while ensuring emails remained polished, consistent, and on-brand. My support allowed campaigns to move forward smoothly and on schedule, giving the team breathing room to focus on strategy and other high-priority clients.