Project Overview
Blimbley is a newly launched career coaching business supporting career switchers, job seekers, and immigrants navigating the Canadian workforce. With no existing social media presence, the brand needed a strong digital foundation to build trust, visibility, and long-term growth. I partnered with Blimbley to establish their social media presence from the ground up while providing ongoing website support to ensure consistency across all touch points.
Goal
The goal was to launch and grow Blimbley’s online presence by creating content that felt credible, relatable, and approachable, balancing educational career guidance with light, humorous posts that humanized the brand.
The Challenge
As a brand-new company, Blimbley had no existing audience, content, or systems in place. The challenge was to quickly establish trust in a competitive space, clearly communicate the brand’s value, and connect with a diverse audience, all while maintaining consistency across social media and the website.
Solution
I created a complete social media system using Blimbley’s existing branding, developing both educational and lighthearted content to engage and humanize the brand. This included building a strategic content calendar, designing and writing posts, and managing ongoing social media execution. I also provided continuous website updates, refining design, content, and copy to ensure the brand evolved cohesively and supported long-term growth.
